Work on-line in a learning e-community keeping in touch
through your inbox. The course commences on a Monday morning and ends 10
days later, but it allows you to continue doing all your normal work - allow
about an hour a day to properly get to grips with the material and concepts
Now you can sign up alongside a group of other business owners and managers and
learn how to write press releases that WILL get published.
Course leader Dave Picken (former Head of News at a top British television
broadcaster) will guide you through all the principles of how to write press
releases that editors will want to use. Learn all the tricks direct from
the horse's mouth.
Top marketing author Professor Geoff Lancaster will help you underpin the
practical aspects with sound theory.
....... and it's all handled through the brilliant Webucate system that means
you don't have to gather in some hotel somewhere - you gather on line in the
Webucate group. (The Webucate system recently helped 5 out of 20 busy
executive students on an MSc programme gain distinctions in their degrees)
Anybody
can put together a press release but how many people can plan, write,
format and target a successful press release?
Very few press releases that are sent to
the media are actually used. Even in local papers, which have a big
consumption, only about 1 in 10 releases ever make the final cut.
Taught, by an industry professional who has
been on the receiving end as well as writing releases, this course will
give you an insight into how to identify a great story, write and format
an effective release, target the right media and interest the journalist.
Who should take this course?
This course has something for everyone,
whether you are a PR professional wishing to improve your skills or you’re
new to press release writing and want to learn from the best.
Every student will finish the course with a usable
press release for their company plus a frameable certificate of completion,
signed and authorised by Dave Picken and Professor Lancaster, as well as the
know-how to write a professional, readable, newsworthy press release that
reaches the right people.
.JPG)
Dave
Picken - formerly Head of News at Tyne Tees Television
Professor
Geoff Lancaster