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Dave PickenFormerly Head of News at Tyne Tees Television (now part of Granada). Dave was responsible for editing and directing the half hour daily evening news programme. He received typically 200 press releases each day and had to make quick decisions about which to send his journalists to investigate and which just had to be binned. Prior to TV Dave was a chief reporter on a regional newspaper. Now Dave runs his own successful PR consultancy and runs programmes in how to handle the media as well as producing corporate videos Professor Geoff LancasterProfessor Lancaster is one of the top marketing authors and lecturers in the UK. He has published nearly 40 books and around 130 academic papers. He holds positions with several UK universities and has consulted with Durham University, Henley and Rapid Results College on materials for distance and on-line delivery. He is Chairman of the Durham Associates group of companies which includes a PR consultancy and postgraduate management education divisions |
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