The course

Home
The course
Fees
Request info
What they say
About us
Course leaders
Start dates
Enrol
Presentation skills

 

 

 

 

Structure of the PR writing course

Syllabus

  1. Introduction
  2. Analysing existing releases - What makes them work? 
  3. What motivates the media? – Elements of a good story
  4. Find your angle – story ideas from your own company
  5. Is it newsworthy?
  6. In it or bin it? – what’s in a headline
  7. A great body – getting the content right
  8. From little acorns… - from press release to newspaper story
  9. Hitting the target – placing your press release

Stages are assessed in a variety of ways including mini quizzes, set tasks, story ideas and the construction of your own press release.

Learning online

You will work with an online class on Webucate, our web-based virtual learning tool, through which you will download course materials, interact with your tutor and fellow students, submit work, receive feedback and discuss ideas on the online forum. Features include group e-mail (with a visible archive of posts), a gallery (to view each others’ pictures and send private e-mails), profiles, Links and an area to upload/download study materials and assignments.

The Benefits of Online Learning
Get the expert tuition of a classroom-based course and the support of the rest of your ‘class’ without having to leave your home/workplace
Cuts down the cost of completing a course – no travel expenses
Immediately accessible online resources available to all students – no books to buy!

If you’re buying training on behalf of your organisation:

It’s a cost effective way to train lots of people
There’s no need for your staff to leave the office - no travel costs or loss of working days
You can receive updates and monitor your team’s progress
You get a free, professional press release from each employee which has been checked at every stage by the former Head of News at Tyne Tees Television
 

Home The course Fees Request info What they say About us Course leaders Start dates Enrol Presentation skills

on-line group learning
 
mikesands@da-group.co.uk
 Last modified: July 11, 2003